Attitude Laundry Detergent

A rare detergent that is both genuinely clean on ingredients and properly effective. Over 98% of the formula is naturally derived, and it is EWG Verified, which means the full ingredient list has been independently assessed rather than self-declared. It cleans well at 30 degrees, which matters more than most people realise: heating the water is where almost all of a wash cycle's energy goes. The bottle is recyclable HDPE and refill pouches bring the plastic per wash down considerably. Vegan, cruelty-free and free from phosphates, optical brighteners and synthetic dyes.